Description

Search engine marketing (SEM), a digital marketing technique wont to escalate the visibility of a web site in the search results pages or SERPs of various search engines. Also considered as an act of using paid strategies to extend the search visibility of a specific website. SEM is taken into account as internet marketing resulting in a rise within the site’s visibility through organic search results and advertising. This is often something that you’ll see as Google ads and frequently finally ends up on the highest of the search results.

Search Engine Marketing (SEM) is additionally alternately brought up as paid search or pay per click (PPC). They aim at selected keywords supported pursuit on a volume basis. In order that when a user searches for those terms, they see an advert from the brand. The brand is charged on condition that a user clicks on the ad i.e. pay per click (PPC). and since because of charges included, it requires some extra knowledge and strategy.